Guided Wealth Portfolios is our digital investing solution that allows you to invest online with a low starting minimum and low-cost, exchange-traded funds (ETFs) while working with a personal financial advisor. Whereas other, similar solutions, called “robo advisors,” often require a large investment amount before granting access to a dedicated financial advisor, our solution allows you to start with only $5,000.*

Online Investment Platform

24/7 access to your portfolio with continual updates.

Sophisticated Algorithms

We look at your portfolio on a daily basis to determine if it can be improved. As a result, your money is put into your portfolio in a tax-smart way—to manage the impact of taxes.

Tracking Towards Your Goals

Choose one goal (retirement) or several goals (vacation home and a boat!) using one easy tool.

Hybrid Model: Robo + Human

You still get a human if you need to connect!

Guided Wealth Portfolios is an innovative way to invest for your future, whether you want to invest for retirement or a major purchase like a new home—or simply want to get your money in the markets so it’s not sitting idle. You’ll also get to build a relationship with a financial advisor and engage with a personalized, online dashboard that shows you how your account is doing along the way. 

Low-Cost, Personalized Portfolio

Your personalized portfolio will be made up of low-cost, exchange-traded funds, otherwise known as ETFs. ETFs are made up of individual investments, such as stocks and bonds. They allow you to invest in a group of investments for one, low cost. However, like stocks, they’re traded daily on an exchange. This just means they’re flexible and make it easier to enjoy tax benefits.

Low Minimum Investment

GWP has a low starting investment minimum of just $5,000. In some cases, to receive personalized advice from a financial advisor along with an automated platform (otherwise known as robo-advisors), you may be required to invest as much as $100,000. With GWP, the advisor experience is included with the minimum investment of $5,000.

Click Here to learn more about the GWP Investment Process

Ideal Clientele

Have you considered investing with an advisor, but didn’t think you could because of the amount required or a lack of time? Or, if you’re currently investing, are you unhappy with your investment program? Are you a tech saavy person? Are you a self starter who prefers to DIY? GWP welcomes all investors, especially first time investors who need to start small. Perhaps you are wanting to start saving for a short term goal and are not sure where to start, we have you covered. 

Set Goals and Risk Tolerance

Get a Strategy and Proposal

Fund New Account

Enrollment made easy

It’s also really easy to get started with GWP. Whereas other investment solutions can require you to spend hours in an office, with GWP, you can do everything from your couch. All you need to get started is an email address. Next, you’ll provide some information so we can create the right strategy for you. You’ll let us know what your goals are, when you’ll need the money you’ll be investing, your age and marital status, your household income, and how much you want to invest. 

The basic information you provided will form the backbone of the strategy. But to truly get it right, we need to know how you feel about risk when investing: conservative, aggressive or balanced. The aim is to find the right balance between risking the least while reaching for the most returns. That balance is different for each investor. How you answer the questions will tell us what the balance is for you.

After you answer the risk tolerance questions, you’ll get your personalized proposal! You’ll be able to see the portfolio allocation we think fits your individual situation, as well as how much money that portfolio allocation could potentially get you at the end of your investment timeline. Do you have an existing investment account you want to move over, or do you want to use cash sitting in your bank account? After providing all the necessary details, you’ll likely be able to complete account opening via DocuSign right away within the GWP interface. 

Once you complete the DocuSign, all of your information will be sent to me (your financial advisor.) I will review your information and your portfolio strategy and determine if it’s the right strategy for you. If it is, your account will be opened, and you can start investing for your future today!

Let's talk fees

All platforms and services have a cost associated with them, because you’re paying for someone to manage your money.

First, there’s a platform fee, which is 0.35% of your total assets with us. This pays for the technology, the sophisticated algorithms that run every night, and all the cool features that come along with it, like tax-smart strategies and ongoing rebalancing.

Second, there’s our fee, which we charge for watching over your account and ensuring your GWP portfolio is right for your situation.

Lastly, you have to pay to purchase the actual investments in your portfolio – the ETFs. On average, they cost about 0.15% of your total account. These fees are low for investments, which is one reason why we suggest GWP.


Guided Wealth Portfolios (GWP) is a centrally managed, algorithm-based, investment program sponsored by LPL Financial LLC (LPL). GWP uses proprietary, automated, computer algorithms of FutureAdvisor to generate investment recommendations based upon model portfolios constructed by LPL. FutureAdvisor and LPL are non-affiliated entities. If you are receiving advisory services in GWP from a separately registered investment advisor firm other than LPL or FutureAdvisor, LPL and FutureAdvisor are not affiliates of such advisor. Both LPL and FutureAdvisor are investment advisors registered with the U.S. Securities and Exchange Commission, and LPL is also a Member FINRA/SIPC.

All investing involves risk including loss of principal. No strategy assures success or protects against loss. There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.

References to tax strategies that the GWP service investment management considers in managing accounts should not be confused with tax advice. LPL Financial does not provide tax advice. Clients should consult with their personal tax advisors regarding the tax consequences of investing.

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